Mensgrooming

HOW TO BE SUAVE AND SOPHISTICATED

1st August 2017

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you would think there was not much to do in 24 hours in Paris, however Paco Rabanne certainly didn’t disappoint with the launch of the new Pure XS.

We arrived at St James Paris,  where we were welcomed to a glass of champagne and a tour of a very artsy and cool hotel.  After a quick change we headed out to an evening with Paco Rabbane at Automobile club de France where the event was being held.  Let me set the scene, we were in a library which was filled with female models, within the centre of the room lay a square box, barely visible to the naked eye. once we had all entered the room the glass box then became transparent, setting the scene of their new advert in front of us.  This scene showed  Francisco Henriques sexily moving around the room to classical music and the female models looking through a 2 way mirror.  Pure XS fragrance resembles an exceedingly hot wealthy man in his purest state, with a sex appeal which is disturbing beyond control and he appears to have it all.  Packaged in a electric blue and gold velvet, giving off it’s true luxurious sensual appearance.

THE NEW PURE XS

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ST JAMES PARIS

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THE LIBARY ROOM

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FRANCISCO HENRIQUES

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After a live showing of the new advert, we ventured up to the rooftop for cocktails and canopies whilst enjoying  incredible 360 views of Paris.  As the beautiful Paris sunset goes down, we was escorted to the ballroom were we indulged in a delicious 3 course meal with other bloggers from around Europe.

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We finally ended up back in the original library room, which had been transformed into a more party theme and displayed a marble bath in the middle of the room filled with blue confetti, which seemed to entertain us all, however I woke up in the morning covered in blue stains.

THE ROOFTOP

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THE TRANSFORMED LIBRARY

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For me Paco Rabanne is very special, their fragrances first intrigued me at a young age when visiting a friend and borrowing his Black XS for the night, it then became my to go to fragrance.  I am so honoured to be running the NY marathon in November for Paco Rabanne Invictus as their ambassador.  The new Pure XS will provide me with a fragrance for my more suave and sophisticated side for the evening.

Thanks again Paco Rabbane for a great evening, the fragrance is now available to buy in Boots, please find the link below.

Paco Rabanne PureXS 

The new advert by Paco Rabanne PureXS

My Vlog from the PureXS launch In Paris

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